Understand the intricacies of a franchising business model and why it is the most effective way to drive community pharmacy success.


Understand the intricacies of a franchising business model and why it is the most effective way to drive community pharmacy success.

What is franchising?


Franchising is not a business itself, but a way of doing business. It represents more of a marketing strategy and is proven to be an effective way of distributing goods and services.

Franchising in Australia is very well established. There are an estimated 79,000 outlets employing 470,000 fellow Australians involved in franchising and 90 % of those systems are created here – Australian made! Thanks to economies of scale the smallest, independent business can have access to the tools of a large company.

Franchising is the about the right to use a company’s brand and image as a way of driving brand recognition and loyalty. A franchising relationship affords great benefits to both parties. It is an increasingly common business model and a proven way of growing a successful brand and local business.

The International Franchise Association defines franchising as, “A continuing relationship in which the franchisor provides a licensed privilege to do business, plus assistance in organising training, merchandising and management in return for consideration from the franchisee.”


In a franchising relationship the owner of the larger business providing the service (franchisor) gives the right to independent people/businesses (franchisees) to market and distribute their goods or service for a period that the franchise agreement is valid.

This brings benefits to both parties; as experts in their field they can focus on what they enjoy while the other side of the business is well-managed.


Business Format Franchising

RxH will adopt a business format-franchising model to help pharmacies grow and develop. This model employs a comprehensive and uniform system for business to adopt that covers common elements such as business planning, management systems, location, image and quality of goods.

We understand franchising


Decades of experience

We have decades of experience in  franchising system growth strategies across multiple sectors including hamburger chains, cafes, bedding outlets, motor vehicle distributors and more.


A variety of experience

We have experience successful courier services and multiple mobile services delivery systems, education facilities to health and wellness services, and everything between.


Understanding keys to success

With this wealth of franchising experience we understand the key to successful franchising and delivery of value growth to franchisees.

We are ready to take this experience to the pharmacy sector.

We understand community pharmacy

We recognise that community pharmacies are experts in their field: providing a high standard of patient care and retail services.

We are here to take care of the management side of things, so you can continue to run an excellent local business. Franchising utilises economies of scale to bring great benefits to small business. This means access to the tools that are normally in the price range of a much larger business. You will be part of an organisation that understands the industry and is concerned with helping your local pharmacy to remain a trusted source of community care.

The Rx Holdings model will help local pharmacy stay relevant in an increasingly competitive, and highly dynamic sector that is currently dominated by big pharmacy groups.

Benefits to franchisees

  • The tools of a big business
  • Access to experts in the relevant fields
  • Lower risk
  • Lower business costs
  • Marketing, business operations, HR support and more
  • The reputation of a successful, efficient brand will consolidate customer trust
  • An online presence, essential for driving customers into our franchised community pharmacies
  • The branding aspects of running a business are taken care of by the experts.
  • Focus on what you love about community pharmacy and let our expert solutions take care of the rest.

Our strategy will change the rules of the game.


It is an opportune time to get involved with Rx Holdings and be part of changing the pharmacy landscape.

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